Education

The Enrollment Cliff Is Closing One College Per Week — and Making Community Colleges the Most Active Buyers in Higher Education

The Enrollment Cliff Is Closing One College Per Week — and Making Community Colleges the Most Active Buyers in Higher Education

Alex April 11, 2026

There is a number circulating in higher education circles that has not made its way into most...

Why “Decision-Maker” Is the Most Misused Term in K–12 Marketing

Why “Decision-Maker” Is the Most Misused Term in K–12 Marketing

Alex February 27, 2026

The Most Persistent Misunderstanding in K–12 Outreach In almost every conversation about selling into school districts, one...