Why “Decision-Maker” Is the Most Misused Term in K–12 Marketing Education Why “Decision-Maker” Is the Most Misused Term in K–12 Marketing Alex February 27, 2026 The Most Persistent Misunderstanding in K–12 Outreach In almost every conversation about selling into school districts, one... Read More Read more about Why “Decision-Maker” Is the Most Misused Term in K–12 Marketing
